Top entrepreneur signs up to inspire Yorkshire's young people

Nov 17, 2008

Deirdre Bounds, one of the UK’s top entrepreneurs, has signed up to be the region’s first Enterprise Ambassador for Young People.

Speaking at the Yorkshire launch of Enterprise Week Ms Bounds urged more businesses to follow her example and become role models for young people. She said: "Young people are our lifeblood and they will be running this region in the future. They need to be inspired by those of us who have had business success."

Ms Bounds, who founded the ethical travel company i-to-i, is spearheading the Enterprising Yorkshire - Inspiring Young Minds campaign for the Young People's Enterprise Forum (YPEF).

"I will be using my new position to galvanise businesses to give up just a few hours to go into schools and colleges.

"As Team Yorkshire we have to ensure that enterprise education has a high priority and that young people are fit for purpose in a global economy. In other countries such as Japan and China, the importance of young people to growing the economy is recognised. "

For the full press release click: Deirdre Bounds Nov 08.pdf